At Fix The News, we’re always trying to do things a little differently – and that includes our advertising spot. We’ve spent the past nine months phasing it in, and although we haven’t always gotten it right, we've learned a lot about what works, and are proud of the value we've delivered for the sponsors who have come on board.
On average, our advertisements are getting around 400 unique clicks, with a few going over 1,000. That pricing works out to an eCPC (expected cost per click) of US$1.13 - and we challenge you to find anyone in the newsletter space with similar rates.
We want to make sure we deliver value for both our advertisers and our audience, which is why we work closely with all of our sponsors to customise their message, tweak their copy and provide feedback on their images or photos to make sure they’re getting the best possible outcome.
At the same time, we’re always thinking about our readers, and have tried to work with organisations and services that we think you’ll find interesting or get some benefit from. Obviously not every advert is going to land, but that alignment is always our intention.
So far, the results have been great.
Fix the News has been one of our most successful newsletter partnerships since we started more actively spreading the word about our nonprofit's advice and resources for planning a career that does more good in the world back in 2022. We've been delighted by the engaged response from readers and we're really excited about the fit of Fix the News' issues-oriented audience with our outreach goals.
Nik Mastroddi, 80,000 Hours
And here are a few words from The Explorer Society, who got lots of eyeballs on their website with traffic from the United States, Australia, Canada, UK and Germany, plus 47 new enquiries over four days.
Fix the News has helped us to reach the type of people we are looking for, those interested in life's enjoyment whilst also interested in making a difference. We try to avoid mass market travel, they focus on avoiding mass market media, and together it makes a massive marketing difference. Cameron Neill, The Explorer Society
As an independent media organisation, advertising helps us to keep the lights on. We work really hard to provide a free service; we're not backed by foundations or investors, and our team is tiny. At a time when journalism is getting absolutely pummelled, we want to show that independent, subscriber-funded media like ours is a commercially viable model.
If you have a great product, service, book or campaign that you’d like to put in front of 55,000 + people, please keep us in mind. You can check out our rates here, or you can reach out directly at amy@fixthenews.com.
With love,
Amy